Read These Lips: TWO L(I)PS’ Anniversary Set
Brief: To commemorate Two Lips’ first anniversary
Campaign launch: October 2019
Brand & Marketing: Gerard Lim, Samantha Ong, Eileen Cheong, Priscilla Chng, Hazel Tan
Creative: Pei Pei Ng, Ying Mei Yin, Glyniss Ng, Tay Shijie
Photos: Dju-Lian Chng
Campaign achievements include:
2020 Asia PR Awards Finalist under Best Launch / Relaunch category
2020 Creative Review UK shortlist
—
October 2019 marked the first anniversary of the luxury vulva care brand, Two Lips.
In celebration of their journey, the brand launched ‘Read These Lips’ - A limited edition 25-page hardcover bound book which celebrates truths and dialogues about self-care down there, and inspiration behind the brand’s vulva care collection to date.
The team had to create a weighty tome of sorts; on all things vulva care, which includes facts about the vulva, how the skin on the vulva is similar to the skin on the rest of the body, interactive pages to discover more information about the brand’s products, as well as insider tips on how to essentially, love the vulva more.
Each of the product pages was broken down into both vulva and skincare angles, showing how the product is relevant for everyone, even those who may be apprehensive about the topic at hand. It also needed to be fun and interactive yet house the heft of 5 actual products that made a regime, because “touch & feel” was key to how passionate the brand felt about the subject matter of the vulva and a way to make an often-regarded taboo topic accessible for all.
“Read These Lips” was launched across a range of touchpoints, with each one playing an important role in delivering the message of vulva care.
Local and international media and key opinion leaders were carefully handpicked to showcase the inclusiveness of our brand, and were used to help seed conversations worldwide, thus normalising the topic of vulva care. The brand’s platforms then boldly championed in-depth conversations around why vulva care is real.
Key messages from the book were also splashed across the in-store retail environment, to provide an immersive and fun experience for women, thus shaking off the impression that shopping for intimate care products should be an experience shrouded in secrecy. The team partnered with key partners like Her World for a panel discussion focused on intimate care and sexual wellness, and had an on-site activation at an all-female line-up music festival; Alex Charlie Blake Sessions which married feminine care with music and street culture.