Project Lead: Hazel Tan
Supported by Emily Tan, Commas & Industry Communications, The Wknd Sessions
Design: Melvin Tan, Melvin Yeong
Photos: Funky Dali
House of Fred was a creative space in Malaysia, made for music lovers and culture seekers to experience all aspects of Fred Perry - fashion, music, sporting and street culture, under one roof.
I spearheaded ideation and curation of Fred Perry’s content and invited partners, and programming of DJ & live performances by homegrown musicians and weekend workshops.
House of Fred housemates (partners) included Allscript Magazines, Craft Varies, Curbside Cantina, The Grumpy Cyclist, MINI, Sailor Jerry and SLICK Barbershop.
House of Fred was also proudly supported by Rdio Asia and GrabCar.