UI/UX
Project lead: Hazel Tan
Supported by Emily Tan
Design: Melvin Yeong
Photos: Marc Tan
Conceptualized Fred Perry first-ever ‘One Shirt Forever’ machine - launched in Feb 2015 as part of #WEARETIPPED, a global campaign which celebrated the iconic Fred Perry Shirt.
The ‘One Shirt Forever’ machine sported the iconic Laurel Wreath and twin tipping across the side panels, and was fully functional and stocked with classic and seasonal Fred Perry Shirts.
The humble vending machine was chosen as a medium due to its mobility which made the Shirt accessible to masses beyond our shops.
The ‘One Shirt Forever’ machine popped up at various key yet ‘unexpected’ spots in Singapore, that were synonymous with music, street and youth culture.
This included music events and festivals, The Henderson Project, The Gathering and Getai Electronica and appeared along iconic streets and nightlife spots such as Haji Lane, Orchard Rd and Zouk (Jiak Kim).
So why the Fred Perry Shirt? It has been an enduring association with counter-cultures of the 1950s. Adopted by mods to casuals, punk, northern soul, Perry boys, rude boys, skinheads, and suedeheads – not to mention Brit Pop, British urban music, sports stars and American presidents, a following synonymous with the brand and worn as a badge of honor by youth tribes today.