TWO L(I)PS Skin-Tasting Experience
Brief: Create a campaign to launch TWO L(I)PS latest Prebiotic range of 5 skincare essentials
Campaign launch: Nov 2020
Brand & Marketing: Gerard Lim, Samantha Ong, Koh Chuin Wei, Hazel Tan
Creative: Ng Pei Pei, Ying Mei Yin, Glyniss Ng, Tay Shijie
As project lead, I developed the campaign narrative and strategy and oversaw the creation and delivery of concept and content output.
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There is a lot to educate whilst introducing 5 new prebiotic vulva care products and the world of Prebiotic skincare is a relatively heavy-going curriculum: From addressing the role of Prebiotics and Probiotics to explaining the skin’s microbiome and its functions.
The Two Lips Team took on the challenge to not only pique interest and command the public’s attention, but to demystify and simplify information into bite-sized pieces in a succinct and creative manner – through an in-person ‘culinary’ event dedicated to the skin.
TWO LIPS Skin-Tasting Experience was a first-of-its-kind, multi-sensory experience exclusive to key media and influencers which marked the launch of the brand’s Prebiotic range. There, the brand introduced their range of 5 products, from a cleanser, exfoliator, moisturiser, overnight repairing mask to sunscreen as the essential skincare regime through a 5-course dining experience, with each item presented like a restaurant dish, reinforcing the overall strategy of incorporating a playful juxtaposition of culinary nuances with skincare.
Drawing inspiration from a fine-dining restaurant setting, the Two Lips Skin-Tasting experience was akin to one, but for the skin.
As the event was positioned to be a 5-course meal for the skin, it was imperative to deliver a fine-dining experience, thus precise attention was paid to its presentation. A food stylist was engaged to style the Two Lips Prebiotic range and served “course by course” to mimic the 5-step regime of:
1) Cleanse with Rinse
2) Exfoliate with Scrubbs
3) Moisturise with Juice
4) Repair with Sleepover
5) Protect with Screen
Each course was planned meticulously from flatware to plating. The team ensured to engage event guests through all the senses, styling each plate with finesse while playing on its texture and function. Two such courses served were:
1) Rinse, a prebiotic cleanser, was styled in a canape spoon and paired with a side saucer of water to encourage guests to test Rinse on their hand, smell its Frankincense-scent and feel how it lathers. A moist towelette was then provided to wipe away to allow a post-cleanse feel.
2) Juice, a prebiotic-rich body balm, was styled like a frappe which represented a thirst quencher for dehydrated skin.
This unique launch format drove high interactivity with the range, which in turn generated a high volume of social media activity. It also ignited curiosity from the public to discover more about the range. The event concluded with a press kit containing the range. Designed to look like a takeaway food bag and printed “Bon Appetit, Peau!” on the front which is a twist on the universal phrase, with ‘Peau’, meaning ‘skin’ in french.
Apart from the Skin-Tasting Experience Event, the campaign strategy surrounding this campaign included ensuring all communications were mirrored in the same order across a multitude of platforms, and reiterating the information flow so that it would be remembered.
