Two British icons have come together to create the Fred Perry x Marshall Amplification capsule collection. The collaboration is deeply rooted in common interests, as the Fred Perry Shirt has long been adopted by music subcultures over the past 60 years.
Project Lead: Hazel Tan
Supported by Emily Tan
Design: Melvin Tan
As part of the collection launch in Singapore, we created press kits in the form of cassette tapes.
Supported by the online music streaming platform, Rdio Asia, every cassette tape is juxtaposed with a digital playlist hosted on Rdio, and comes with a fold-out poster of the collection.
I also partnered with Swee Lee - Asia’s leading distributor for musical instruments and pro-audio brands including Marshall Amplification.
Aimed at cross-promotional opportunities between both Fred Perry and Swee Lee brands, we developed limited edition co-branded guitar picks, used as a discount voucher when presented in-stores.